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| Are you really independent? | |
| Yes. | |
| When our collectors visit any location they do so anonymously. They will audit the boards as any consumer visiting the area would see them. | |
| The information is sent by audio tape to our data entry team without any intervention. Once this data has been quality checked, a Market Share Report is generated. None of our customers are told the dates when our collectors are visiting a location. | |
| Return to questions | |